At Kickbase, we’re on a mission to revolutionize the way fans experience football. Our vision is to push the boundaries in the football industry, creating immersive and exciting experiences for fans to engage with the sport they love. ⚽ =

We’re looking for a Senior Growth Manager who drives impact from within the product: through structured experimentation, sharp lifecycle messaging, data-guided decision-making and a deep understanding of user behaviour. This role reports directly to the Head of Product and works closely with Product, Marketing, Brand and Research. You will also guide two working students as part of the Growth unit.

WHAT YOU'LL DO

Experimentation & Growth Strategy

• Build and own a structured experimentation framework (A/B tests, lifecycle experiments, paywall iterations).
• Develop clear hypotheses, define success criteria and drive a rigorous prioritisation process.
• Learn fast, adapt fast — always with a focus on retention, activity and monetisation.

Lifecycle Messaging

• Own our CleverTap-based lifecycle messaging stack (push, in-app, automated journeys).
• Design and execute activation, reactivation and monetisation campaigns.
• Collaborate closely with Brand and UX Copy to ensure clear, consistent and effective messaging.
• Help build our email channel, which is in an early development phase.

Tracking, Insights & Analytics

• Own tracking architecture, event schema, data QA and attribution logic.
• Analyse user behaviour and performance metrics using BigQuery and adjacent tools.
• Translate insights into actionable recommendations that accelerate product-led growth.

WHAT YOU BRING

• Several years of experience in B2C app growth, ideally in mobile or gaming environments.
• Strong analytical skill set combined with an excellent grasp of user psychology, communication and lifecycle strategy.
• Hands-on experience with CleverTap, BigQuery, Adjust, and similar data or messaging tools.
• Comfortable working end-to-end: from hypothesis to experiment design, execution and interpretation.
• Excellent communication skills — you can turn data into clarity and clarity into decisions.
• Experience supporting or guiding a small team is a plus.
• Strong command of English.

Nice to Have

• Living in Munich or Düsseldorf

WHAT WE OFFER

• Besides our competitive compensation package, we offer a company-funded pension plan, continuous training possibilities, one additional vacation day on top of your contractual holidays for each year you are with us, X-Mas-closing-week (on top of your vacation days) and not to forget a team that feels like buddies.
• You are a remotee and experiencing home office fatigue? Here we go: Kickbase is a company member of Spaces that grants every Kickbase-employee access to the CoWorking-areas and Business Lounges of all offices.
• Our people-first management approach and transparent career paths will give you the opportunity to grow your career like never before.
• Flextime, remote work and workation is something we’ve always loved (long before COVID).
• ⚖ Working overtime is something we only know from football – a healthy work-life balance is a key to success.

Ready to join the squad and take our brand to the next level? Apply now and be part of the Kickbase journey!

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