We’re looking for a Marketing Operations Manager who can be the driving force behind our inbound engine. Think less “hands-on Pardot/Hubspot admin” and more “architect of the entire lead journey.” In this role, you’ll be the bridge between marketing, sales, systems, and analytics - making sure every campaign flows seamlessly from first touch to closed deal.

You’ll work side-by-side with RevOps, BI, and Sales to keep our systems tightly integrated, our campaigns conversion-focused, and our KPIs tied to what really matters: growth. As the right hand to our VP of Marketing, you’ll turn bold strategies into flawless operations that fuel the pipeline and power our next stage of success.

What You'll Do

Inbound Engine Ownership

• Own the inbound lead gen process end-to-end, from form fill to SQL, including lead scoring, routing, and nurturing workflows.
• Partner with RevOps to ensure SDR visibility and accountability on MQL/SQL follow-up.

Marketing Tech Stack

• Own the MAP (Hubspot, Pardot, or equivalent) and its integration with SFDC, ensuring smooth connection to the RevOps architecture.
• Collaborate with the RevOps Systems Manager to maintain a clean, scalable, cost-efficient tech stack.

Campaign Execution & Governance

• Translate marketing strategy into campaigns Sales can execute, managing briefing → build → deploy → measure.
• Ensure attribution models (multi-touch, lead-source logic) are accurate and consistent in SFDC.

KPIs & Reporting

• Define and maintain source-of-truth metrics for TOFU, MOFU, and sales handoff, aligning with BI on dashboards and data models.
• Ensure KPIs are relevant, consistent, and deliver actionable business insights.

Strategic Partnership

• Serve as operational counterpart to the VP of Marketing and primary liaison to RevOps and Sales.
• Proactively contribute to campaign planning, growth tests, and budget decisions as a marketing performance advisor.

What You Bring

• You’ve spent the last 3–5 years honing your craft in Marketing Operations at a B2B SaaS company, turning complex processes into smooth, scalable systems.
• You know your way around a MAP - whether it’s Pardot, Hubspot, or Marketo - and you’re the go-to person when something needs building, optimizing, or fixing.
• You navigate Salesforce campaign objects, attribution models, and funnel definitions with ease, ensuring data is accurate and insights are meaningful.
• You’ve built and scaled inbound lead funnels hand-in-hand with SDR and AE teams, and you understand exactly what keeps the pipeline healthy.
• You speak the language of metrics (MQL > SAL > SQL) but care most about what truly drives pipeline impact, not just volume.
• You think in systems - how workflows, data, and people connect to make marketing perform at its best.
• You excel at bringing Sales, RevOps, and BI together, keeping everyone aligned and moving in the same direction.

Our Offer

• Autonomy: We want to hire you because of your expertise and knowledge and we'll give you the space to do your best work
• Impact: You’re not just keeping the lights on - you’re building a system that turns demand into revenue. Your fingerprints will be on every lead that turns into a customer. If you like driving clarity, building clean systems, and being in the room where revenue decisions happen, this is your gig.
• Learning & Development: A €2,000 annual learning budget to invest in your skills
• Work-life balance: 30 paid vacation days per year + 12 weeks of remote work (work from anywhere!)
• Flexible work setup: you can work remotely from all over Germany, France or Poland, however we believe that in-person interactions are an important part of our team culture so we would like for you to visit us one week per quarter in our beautiful Berlin office.
• Mental health support: Access to the Nilo.health platform for therapy sessions + 1 mental health day per year 🌱
• Perks & benefits: Memberships like Urban Sports Club, JobRad, or a subsidized BVG ticket

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